Member-only story
AMAZON, BUSINESS STRATEGY, INNOVATION
Amazon Press Release
How to smartly create a different kind of business plan and increase your chances of success for your product idea

Dear reader,
With this article about how to write a press release the same way Amazonians do, I am sharing some techniques and personal recommendations that could help you build a better business plan. I hope you enjoy it.
Note. The ideal complement to this article is:
INTRO
I am very much familiar with the concept of the press release and the way Amazon does it internally. It’s a rigorous process to stimulate good thoughts with a structured approach. I created a couple of them in the past and it took me a lot of time; several weeks or even months actually, as the amount of time you need to dedicate to research is high, and trying to explain your idea like you would to real customers requires a lot of effort and dedication.