AMAZON, BUSINESS STRATEGY, INNOVATION

Amazon Press Release

How to smartly create a different kind of business plan and increase your chances of success for your product idea

Stealing with pride. Are you familiar with this terminology? It means “it’s okay to take ideas from others“. This is not what happens in this article. It is more about intellectual recycling. :) Although I am familiar with the concept of press releases at Amazon, I decided to partially copy some of the concepts, learnings, and words (which can be publicly found online) others wrote. In full transparency, I am giving credit to the authors when needed. Now enjoy!

Dear reader,

With this article about how to write a press release the same way Amazonians do, I am sharing some techniques and personal recommendations that could help you build a better business plan. I hope you enjoy it.

Note. The ideal complement to this article is:

White Papers At Amazon

INTRO

I am very much familiar with the concept of the press release and the way Amazon does it internally. It’s a rigorous process to stimulate good thoughts with a structured approach. I created a couple of them in the past and it took me a lot of time; several weeks or even months actually, as the amount of time you need to dedicate to research is high, and trying to explain your idea like you would to real customers requires a lot of effort and dedication.