Fireside Chat: Corporate Entrepreneurship and Business Model Innovation in The United States

How to run innovation in a corporate setup? What is the smoothest way to navigate uncertainty? Why are experimentation and internal venturing important for risk mitigation?

Andrea Marchiotto
10 min readAug 28, 2021


Corporate innovation — Think outside of the box
Corporate innovation requires outside-of-the-box thinking. Credit: Kaboompics .com, Pexels

Disclaimer: Please note this article is a collection of stories and personal recommendations. The content hereby written is related to my experience and the experience of the people I interview, and it does not reflect in any way the position of the company I currently work for.


The experiment: Business Knowledge Sharing Sessions

Dear reader,

With this article, I continue my series BUSINESS KNOWLEDGE SHARING SESSIONS. These are educational knowledge-sharing sessions that I organize within the corporate venture I lead at my company. I invite internal and external experts, business leaders, professionals, digital specialists, to share their knowledge and expertise with the team and a group of colleagues (more information about the experiment in my previous article here).

The special guests

Jason Hauer is an experienced entrepreneur, growth hacker, and global F2000 lean innovation & growth strategist. He is also a Lean Startup Circle and ProductCamp organizer and frequent speaker and writer on entrepreneurship, customer development, and business model innovation. He has a B.S. in Information Engineering from the University of Cincinnati, MBA in Marketing from Xavier University. I met Jason in San Francisco in 2017, during the Lean Start-up conference organized by Eric Ries and his team. We became friends and I have followed the growth of his professional career ever since. Jason did a lot of research in the past around design thinking and some years ago he started The Garage Group, which consults with giant corporations and helps them to take a more entrepreneurial approach, teaching them lean innovation techniques used by startups. Their clients include giants like Nike, Nationwide…



Andrea Marchiotto

Web3 enthusiast, passionate about eCommerce, new business models, and generative art. Support cool stuff: