BUSINESS KNOWLEDGE: SHARING SESSIONS

Fireside Chat: Corporate Entrepreneurship and Business Model Innovation in The United States

How to run innovation in a corporate setup? What is the smoothest way to navigate uncertainty? Why are experimentation and internal venturing important for risk mitigation?

Andrea Marchiotto
10 min readAug 28, 2021

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Corporate innovation — Think outside of the box
Corporate innovation requires outside-of-the-box thinking. Credit: Kaboompics .com, Pexels

Disclaimer: Please note this article is a collection of stories and personal recommendations. The content hereby written is related to my experience and the experience of the people I interview, and it does not reflect in any way the position of the company I currently work for.

Introduction

The experiment: Business Knowledge Sharing Sessions

Dear reader,

With this article, I continue my series BUSINESS KNOWLEDGE SHARING SESSIONS. These are educational knowledge-sharing sessions that I organize within the corporate venture I lead at my company. I invite internal and external experts, business leaders, professionals, digital specialists, to share their knowledge and expertise with the team and a group of colleagues (more information about the experiment in my previous article here).

The special guests

Jason Hauer is an experienced entrepreneur, growth hacker, and global F2000 lean innovation & growth strategist. He is also a Lean Startup Circle and ProductCamp organizer and frequent speaker and writer on entrepreneurship, customer development, and business model innovation. He has a B.S. in Information Engineering from the University of Cincinnati, MBA in Marketing from Xavier University. I met Jason in San Francisco in 2017, during the Lean Start-up conference organized by Eric Ries and his team. We became friends and I have followed the growth of his professional career ever since. Jason did a lot of research in the past around design thinking and some years ago he started The Garage Group, which consults with giant corporations and helps them to take a more entrepreneurial approach, teaching them lean innovation techniques used by startups. Their clients include giants like Nike, Nationwide…

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Andrea Marchiotto

Web3 enthusiast, passionate about eCommerce, new business models, and generative art. Support cool stuff: https://andreamarchiotto.medium.com/membership