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BUSINESS STRATEGY
Demystifying Digital Transformation
Should companies really care about it? Can big corps compete with start-ups, already digitally born?
Disclaimer: please note the following is a collection of personal thoughts. All info is publicly available. The content hereby written does not reflect in any way the position of the company I work for.
Dear reader,
Today we talk about digital transformation. We keep seeing and hearing these two words on lots of social media networks, blogs, magazines, newspapers, books, conferences, events, internal meetings, presentations. We keep hearing them over and over. The two words are so relevant that even new professional roles have been created. Among the most common: the Digital Transformation Director/Officer, which purpose is to bring the company (usually a mature business) into the digital era.
So now with this article, I will try to give an answer to the following questions:
- Why should companies care about the digital transformation at all?
- How can big corporations compete with startups, already digitally born? How can they adopt the same speed and execution excellence?
- Where do businesses need to focus on? What are the typical stages?
- But most importantly, what does digital transformation really mean?
To answer these questions, I’ll start by giving some explanations around the most common meanings. I’ll also describe the necessary steps to become a truly digital company following, as a metaphor[1], the four stages in the metamorphosis of butterflies and moths: egg, larva (caterpillar), pupa (chrysalis) and adult (a nature-oriented cit.)
Enjoy the reading.
What does digital transformation mean?
The official version states:
Digital transformation is the change associated with the application of digital technology in all aspects of human society.
