BUSINESS STRATEGY

The unstoppable growth of Direct-to-Consumer and the caveats and limitations of subscriptions models

DTC is growing, but are subscriptions models are already dead?

Direct-to-Consumer models are gaining traction, as full ownership of data and customers’ relationship allow (1) the creation of better products, tailored to customers’ needs, (2) improved customer experience, through continuous A/B testing and (3) repeated purchases and higher retention rates, especially when subscription models are adopted. But… is this enough? Or is this just a fade? Go on and read to find out…