BUSINESS STRATEGY
Key eCommerce trends to watch in 2018 (and beyond)
About tech giants, personalization, artificial intelligence and many other trends relevant to both small businesses and large companies
Disclaimer: this analysis is a collection of personal thoughts, data points and quotes from experts. All info is publicly available. The content hereby written does not reflect in any way the position of the company I work for.
Dear reader,
eCommerce is in exponential growth. Let me share with you some data points: Global eCommerce market is expected to Reach $4Tn By 2020[1]. Internet retailing is set to reach $2.8Tn worldwide by 2022, with a CAGR of 12.4% in the period 2017–2022[2]. So the question is no longer if or when to play, but rather how. As in this new world, everything moves at pace, looking at eCommerce trends might be a good starting point to help draft a good eCommerce plan or strategy. So, point by point:
1. The first can be considered as a macro trend: GIANTS WANTS TO RULE THE WORLD. eCommerce giants are already dominating online sales. Amazon, as example, is trying for several years to crack China, one of the biggest and most promising markets, but also invested millions of dollars in…
