BUSINESS STRATEGY

The five stages (and phases) of a start-up

The start-up experience customer journey explained

Andrea Marchiotto
8 min readJul 30, 2018

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I believe one of the hardest things for start-ups is to keep their sxxt together as they grow. Did I ever create a start-up? No. Do I have the authority to talk about it? Probably not. But I am damn curious. I read, talk with people, I form my opinion. So, if you are start-upper, or an entrepreneur, and you agree (or disagree) with what I am saying in this article, please let me know. Constructive feedback is always appreciated.

Disclaimer: please note this article is a collection of personal thoughts, data points and a few quotes from experts. All info is publicly available. The content hereby written does not reflect in any way the position of the company I work for. Also

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Andrea Marchiotto

Web3 enthusiast, passionate about eCommerce, new business models, and generative art. Support cool stuff: https://andreamarchiotto.medium.com/membership