Welcome, dear reader.
I am writing this article while listening to the music of the band The Strokes. I am excited and thrilled to get the chance to talk about something I like. With this, I hope I am able to give you some insights on how a cool band can transform into a cool brand, as well as convince you to listen to their latest creation (and, why not, discover more).
This article tries to answers questions like:
- What is the ‘movimiento rockero de Madrid’ and what does it have to do with The Strokes?
- Are The Strokes good at creating and implementing marketing strategies?
- Which songs of the new album ‘The New Abnormal’ should I listen to?
History and Story (mine)
[Framing the context]
When I think about The Strokes, I never think about New York City, where the band comes from. They remind me of vivid memories of my life in Madrid. I still remember the first time I “met” them. It was the Mid of October 2006, almost twenty years ago. At that time, I was learning Spanish in Madrid. I decided to live a few months in the capital to strengthen my language skills and come closer to the Spanish culture. In the city, a few strains of the “rockero” movement were still alive. In particular, you could perceive the vibes in the barrio of Malasaña, where I lived. I chose the neighborhood because a friend of mine introduced me to some friends from Argentina who were living there for quite some time. They knew the area pretty well and as soon as I met them, we connected. Once upon a time, Malasaña was a complicated place to live. Prostitution and drugs were everywhere, and many people suffered. A slow change began and then, after some years…