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Top 10 key learnings from my experience in a corporate accelerator
Life in a top incubator is tough. But lean start-up methodologies can be applied even in large organizations
Disclaimer: please note this article is a collection of personal thoughts and data points. All info is publicly available. The content hereby written does not reflect in any way the position of the company I work for.
Dear reader,
This is the very first article I write on Medium. Let’s start!
After three full months, around June 2017, my experience at the Innoleaps Corporate Accelerator @ Startup Bootcamp in Amsterdam came to an end. What a great experience! Something I will definitely remember for the rest of my life. Although I cannot share any detail about the projects I worked on, due to confidentiality, I am happy to share some key learnings that I hope you can find useful, especially if you are looking for changing the ways of working in your company and fully embrace the “new” way: lean startup, agile movement and innovation accounting, mostly used by startups and tech companies. So, without further ado, let’s see point by point:
1. FROM CONSUMER TO HUMANS. My team and I were able to go beyond a consumer focused approach, we were human focused. Closer to our customers more than even before. For the very first time in our lives we went out and talked with people. And people were happy to talk with us! Also, each team member, from the specialist to the manager, had the chance to experience the full customer experience from the customer perspective
2. PERSONAL RELATIONSHIP. The importance of creating a 1-to-1 relationship with the consumer/customer to truly understand who they are and what they need. Within a corporate accelerator, you realize you can prove that not only small/craft companies and startups have the opportunity to move hearts through personal touch (e.g. by delivering a handwritten note — small things that matter, small things that make the difference and make people happy.
